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Honey Queen Program
The American Honey Queen Program is a local, state, and national program which annually selects young women to become the spokespeople for the beekeeping industry in the United States. This program is facilitated through the (American Beekeeping Federation ) and involves a competition, the winner of which travels around the United States promoting the beekeeping industry and educating the public about bees and honey.
==History and Origins==
When establishing the Honey Queen Program, the founder, Esther Piechowski, tapped into already established markets such as the American Association of Advertising Agencies and Teacher's Homemakers of America. In Redgranite, Wisconsin, she developed the Honey Queen Program on the state level, crowning the first Wisconsin Honey Queen in 1957. In 1959, the first American Honey Queen was chosen and given a banner, to identify her title, and a crown. Piechowski next expanded the program to the national level by highlighting its potential: its relatively low cost, the opportunities to raise awareness, and marketing opportunities. Her platform was accepted and developed into a committee. The program started at a grassroots level and has since evolved to include 18 states that have either a Honey Queen or Honey Princess (see Participating States.) Over time, the number of states participating has fluctuated for myriad reasons. As the number of beekeepers and the strength of the organization within a given state decline, fewer Honey Queens came out of that particular state. Due to the professionalism embedded within each Honey Queen, there will always be a role for her as a spokesperson, and the program remains valuable.
Historically, a greater proportion of Southern states sent participants to the competition due to the established culture of Beauty Queens.〔(Interview with Honey Queen Mary Kettlewell, September 26, 2012 )〕 The founders of the program thought that a young, attractive woman would be able to easily get interviews with radio and eventually television and easily engage with the general public. However, the emphasis of the criteria to select a Honey Queen has shifted in recent decades from physical appearance to communication and professionalism.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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